Simply put, the fashion industry is not your friend right now. Currently, the global industry for apparel creates 10% of the world’s carbon emissions, is the second-largest consumer of the world’s water supply and creates island-sized piles of clothing in our oceans. To make things worse, big brands that are touting themselves as eco-friendly, just aren't. How many times have you bought a sustainable t-shirt only to realize that it was flimsy and fell apart after a few washes?
That is why we created Pragmatist – so no t-shirt will end up in a landfill again. The goal of creating our company was to empower people to buy less and buy better, starting with the things they use every day. All of our products are built to last and are incredibly soft and comfortable.